HOW MUCH YOU NEED TO EXPECT YOU'LL PAY FOR A GOOD JOHNNIE WALKER BLUE LABEL ULTRA

How Much You Need To Expect You'll Pay For A Good Johnnie Walker Blue Label Ultra

How Much You Need To Expect You'll Pay For A Good Johnnie Walker Blue Label Ultra

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The Ultra bottle is the results of a five-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura in the franchise and its special mixture of whiskies, which involve ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.

The end result saw glass being hand-blown right into a teardrop shape. For The very first time in the manufacturer’s background, the long-lasting square Johnnie Walker bottle has been reformed. 

Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the idea on the spear for glass—especially for businesses wishing to sell in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been designed by adopting a exam-and-find out model, planning and exploring without the need of limitation and imagining what the future of light-weight luxury packaging could convey.

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From peaty whisky to fruity whisky, lean on our qualified insights to find out the complete assortment and character of different whisky flavours.

In conjunction with exterior glass makers, the manufacturer rethought all components of how the bottle is developed, created and transported: from hand-blowing the glass, to utilizing a teardrop form which, for The very first time at any time, intended reforming the iconic Johnnie Walker square bottle.

Certainly—this collectible edition could be ordered on the internet and transported securely to the door with signature affirmation.

Weighing one hundred eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxurious spirits packaging

Having said that, the know-how isn't going to but exist to roll out the Ultra bottle forever. Diageo hopes this will modify, and it has by now been granted a patent to carry on improvement. 

The specialized troubles that lightweighting offers led us to include numerous design and style and production requirements that we could not have envisaged In the beginning of our journey; in the necessity of a tear drop shape which We have now moulded to even now mimic the enduring sq. method of Johnnie Walker bottles, to the addition of a protective cage to permit for a round foundation, and also the hand-building and filling of each specific bottle to avoid damages in creation.

With fewer than 888 bottles released globally, Every bottle is separately numbered and offered in the luxury collector’s scenario.

Stated strategy aims to reduce the bodyweight of glass in Johnnie Walker packaging. This can have a direct effect on the carbon emissions of Johnnie Walker packaging, both in terms of production and transport. 

The expose of Johnnie Walker Blue Label Ultra alerts the brand’s commitment to innovation, with hopes that the ground-breaking design and style could inspire the more deluxe, lightweight, and johnnie walker blue label ultra lower-carbon whisky bottles of tomorrow. 

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Liquid Mild enveloped website visitors in a very mesmerizing interaction of light and shadow, with shifting mild passing by way of glass varieties and projecting exquisite styles on to white partitions.

Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxury whiskies, encouraged through the development in the direction of 'fragile' as opposed to 'heavy' luxurious. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.

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